Introduction The following report will be on the analysis of the current strategy of Starbucks Corporation. The effectiveness of the current strategy of Starbucks will be evaluated in this report. Thereafter, there will be analysis of all the long-term objectives of Starbucks Corporation. The relevance of the long-term objectives of Starbucks Corporation will be evaluated in this report. The organization chart of Starbucks Corporation will be evaluated as well. There will be evaluation of the performance of the top leadership executives, the organizational culture, the most important risks associated with the organization, and the 3 major competitors of the organization. Current Strategy The current strategy of Starbucks Corporation is to ensure that the rewards program for customers is expanded (https://www.cnn.com/2019/07/25/investing/starbucks-earnings/index.html). The expansion of the rewards program by the organization has made the existing brand-loyal customers continue to buy and consume the products of Starbucks. This is because the existing customers have been used to being rewarded by Starbucks. Moreover, the enhancement of the existing rewards will always make them more emotional to buy from Starbucks. There will also be consideration of earning personal benefits by the existing customers. This is because the customers will consider more benefits for same amounts of purchases or purchases of same types of products. The development of new products is also something which is working for Starbucks Corporation. This is because there are customers always becoming interested to buy the new products (https://www.cnn.com/2019/07/25/investing/starbucks-earnings/index.html). These can be new as well as existing customers. This is because the existing customers will always want to try something new from their desired brand. The new customers will also want something new always for which they will want to switch from any brand to Starbucks. The technological changes made by Starbucks have also proved to be effective in its products and in serving the customers (https://www.cnn.com/2019/07/25/investing/starbucks-earnings/index.html). This is because customers have found it convenient to buy and consume the products of Starbucks (https://www.cnn.com/2019/07/25/investing/starbucks-earnings/index.html). New restaurants of Starbucks are being opened in an aggressive manner by Starbucks (https://www.cnn.com/2019/07/25/investing/starbucks-earnings/index.html). This is also an effective strategy because there can be profits earned from lower number of customers visiting all the existing and new retail stores of Starbucks. Lower number of customers can be possible to be obtained by Starbucks because of the current pandemic situation. There can also be lower number of customers obtained because of periods of sudden global recession or other reasons for economic downturn. The growth in the rate of sales for Starbucks had been 6% for the year of 2019 (https://www.cnn.com/2019/07/25/investing/starbucks-earnings/index.html). There has also been 8.1% enhancement in the overall net sales for Starbucks in the year of 2019 (https://www.cnn.com/2019/07/25/investing/starbucks-earnings/index.html). Long-Term Objectives The objectives of Starbucks in the long-term is to ensure that there can be nearly more than 35,000 cafes in the long run (Azriuddin et al. 2020). This implies that the products as well as the services of Starbucks will have to be of premium quality and there must never be compromising of the quality of any product or service of the organization. There also to be the presence and sustenance of brand-loyal customers for ensuring that the products can be sold to customers consistently in the long run. There must also be building up of a target market by Starbucks by ensuring that new customers are acquired by the organization (Azriuddin et al. 2020). The globalizing of the brand name of Starbucks is also something targeted by the organization for the long-term (Azriuddin et al. 2020). This implies that global outreach is a major motive for Starbucks to achieve in the long run. Global outreach implies that the organization will always be in a position to capitalize most of the global markets if not all. The global markets will be of the targeted industry of retail food and beverage industry. The obtainment of maximum market share possible from global outreach is also another long-term objective for the organization to sustain and expand its business (Azriuddin et al. 2020). All the objectives are reasonable because of the objectives being aligned with the mission and vision of Starbucks.